Ehab Alatrebi

Senior Product Designer & AI Strategist

15 years shipping product at PayPal, OpenAI, SAP, and MIT. I work at the intersection of high-craft visual design and AI-augmented workflows.

Case Studies

Resume

PayPal · Senior Product Designer · 2024–2025

Accounts tab redesign for the US Consumer app. +34% bank/card additions, +17% dormant account engagement via A/B testing. Contributed to PPDS 5.xx design system.

Titan Banking AI · Brand Identity · 2025

Full brand built from scratch in 3 weeks — logo system, logomark, color, and visual language — working directly with the founder. The brand is live at titanbanking.ai.

SAP Insider · Product Design Consultant · 2025

Designed SAP Insider's first AI-powered mobile app from the ground up — turning 10K+ articles and event content into a chat-first mobile experience. Shipped dual light/dark themes and cut navigation time by 40% in user tests.

ProReels · Creative Lead · 2025

Brand identity and full product UX for a video-first professional platform. Delivered branded hero, onboarding flows, AI script generation, and teleprompter experience end-to-end.

WordBridge · Brand + Web + Video · 2025

End-to-end creative across brand, product web design, and video production. Delivered logo system, multiple hero explorations for enterprise translation platform, and AI-assisted storyboard-to-video workflow for their launch campaign.

Ensureing · Brand + Investor Deck · 2025

Zero-to-one brand system and investor deck for an AI life insurance startup raising a $5M SAFE. Logo system, visual language, and pitch-ready presentation built for founder use.