11+ years shipping design that moves metrics.

Senior product designer & AI strategist. Founder of ProReels. Previously: PayPal's Accounts experience and SAP Insider's first AI chat app.

View case studies
ProReels: video creation made ridiculously easy ProReels built-in teleprompter
+34%bank & card additions at PayPal, vs. a prior −11% drop
−28%churn at Cuju over 18 months as sole product designer
+12%form conversion for Achieve's Growth team
<4 wksfrom brief to approved, production-bound SAP Insider app

More work

Brand systems, product UX, and zero-to-one sprints from the wider portfolio.

Titan Banking AI

Full brand built from scratch in 3 weeks, working directly with the founder: logo system, logomark, color, and visual language. Live at titanbanking.ai.

Brand Identity

WordBridge

End-to-end creative for an enterprise translation platform: brand system, product web design, and AI-assisted video production.

Brand + Web + Video

Petfinder / Nestlé

Annual review experience, point-of-sale redesign, and adopter quiz improvements for Petfinder.com.

UX Designer

What colleagues say

“A versatile and talented designer whose expertise and adaptability made him an invaluable asset to our team. Any team would be lucky to have him, and I highly recommend Ehab for any role he pursues.”
SB Sudha BroslawskyVP of Design & Research, Achieve. Hired and managed Ehab in
“Probably the easiest person to work with... Ehab's design is close to perfection. I'm still an engineer, so I appreciate when design is made with an easy-to-implement mindset.”
OP Olivier PariselleSr Director of Engineering, Achieve in
“He consistently brought elegant, thoughtful user experiences to the table, more like works of art, really... Ehab quickly became a team favorite at Achieve.”
AN Ashmita NairStaff Product Designer, Achieve in

Read all 7 recommendations on LinkedIn →

Ehab Alatrebi

About

I'm a senior product designer with 11+ years shipping product across enterprise fintech, consumer apps, and early-stage startups. My work has reached users at PayPal, SAP Insider, Achieve, NetJets, Nestlé, Syngenta, Principal, and MIT Sloan.

I work fast and high-fidelity in Figma, and I've built AI into my process end to end: research synthesis, variant exploration, PRDs, prototyping with tools like Claude and Lovable, and production-ready design systems. The result is startup speed with enterprise-grade craft.

Every case study on this site reports measured outcomes, not vanity shots. If you'd rather ask than read, the AI assistant on this site answers from my real work history.